Stay on Top of Your Twitter Game

detailedreams account, I will always try to respond to your questions and/or concerns, even if I have to burn the midnight oil for some time, but a satisfactory response time is usually within a couple of hours.

Direct message vs. public reply

As another rule, if someone has a hard time with your brand, a direct message is the way to go about it. By taking this route, you can take care of the problem one-on-one. The only time you should reply publicly is if they're not an avid fan or if you know others are watching the discussion as well. In addition, when you strike up a conversation with a follower, try to follow them so they can direct message you if they want to take the conversation private. You know you can always follow up with an email or phone call where 140 characters do not hold you back.

Always responding to your Twitter comments can be a hassle. It's like customer support on meth with all eyes on you and a collective camera recording your every keystroke. It's critical to remember that the masses are talking to your brand even if you're handling most of the work.

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